About us
Discover the endless possibilities of crochet with us
Crafting Transformation
Leader in the crochet community, we’re helping crafters of all levels to thrive in their creative pursuits.
Yarn & Supplies
We provide a wide range of premium yarns and tools for all your crochet needs. Explore our collection from artisans around the world.
Strategy for engaging crochet enthusiasts
We create a vibrant community through our passion for crochet, offering unique patterns and high-quality yarns.
Projects
Meet our team
Passionate artisans crafting unique crochet creations
Tony Fred
Chief Executive Artisan
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the crochet products, marketing, and customer experience strategies.
Emma Yarnsworth
Chief Crochet Officer
Mich loves taking on crochet challenges. With his multi-year experience as Commercial Director in the crochet industry, Mich has helped the company to get where it is today. Mich is among the best crochet minds.
Aline Turner
Chief Design Officer
Aline is one of the iconic people in life who can say they love crocheting. She mentors 100+ in-house crocheters and looks after the community of thousands of crocheters.
Iris Joe
Chief Crochet Designer
Our team includes talented artisans like Iris, who bring their international experience and professional acumen to every project. With her help, we're constantly improving and taking our business to the next level.